Natália Sousa is a master hairdresser who has been working in the market for over 18 years. She wanted a new brand identity that reflected the inviting atmosphere, tranquility and femininity that her physical space provides to her clients.
The typeface is based on her personal signature in order to imbue the visual identity with a unique personality.
A complete and total rebranding was designed taking into consideration the defined goals of the client.
